Article PDF: 4.6.4 Wide-Open Conditions

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Six rules related to finding the best opportunities based on an absence of barriers.

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This article warns that a common strategic mistake is thinking that the best opportunities are those that have the fewest possible barriers to entry. While obstacles make taking advantage of a specific opportunity difficult, the absence of barriers creates an opposite problem where taking advantage of an opportunity is too easy, not only for us but for everyone. Areas without barriers are highly competitive environments where it is difficult to find any competitive advantage unless we understand our situation.