Eight rules to help us choose new positions based on future changes.
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This article explains that to make the best decisions about pursuing opportunities, we not only have to consider current conditions, but the direction in which those position are likely to change. So far we have looked at future positions from their more static (ground) conditions of distance, form, surface, and fit. Now we need to think about future positions from the perspective of how those positions are going to be naturally built up or eroded by the current trends.