Article PDF: 5.3.2 Opportunity Windows

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Sun Tzu's five rules describe how we pick the best actions by considering the ways we can use speed.

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This article examines the time limitations of opportunities. When we choose the way to explore an opportunity, we must ask ourselves how long that opportunity is likely to last. Opportunities only last long enough for the fastest and quickest competitors to take advantage of them, not one moment longer. One opportunity can disappear in a flash of insight during a single meeting. Other opportunities can linger on for decades, as a series of barriers are broached one by one. Fast actions waste resources in slow environments. Slower actions waste resources in faster environments.