Article PDF: 5.3.3 Information Freshness

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Sun Tzu's six rules for the choosing the best actions based freshness of information.

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This article warns that a common strategic mistake is waiting to make any decision to act, while we hope to get decisive information that makes a decisions easy. The problem is that, no matter how long we wait, our information is always incomplete. But, the longer we delay deciding on action, whatever correct information we have is likely to become outdated.