Article PDF: 6.4.3 Contentious Situations

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Sun Tzu's four rules defining the nature of situations that invite conflict.

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This article explains how to recognize the Contentious Situation arises when we discover that an opportunity is very rewarding, but others discover it as well. Because of an opportunity's obvious potential, it attracts competitors. The opportunity initially looks like an opening, but because others react to it as we have, the opening is not closed but it is contested. While no one is yet established a position taking advantage of the opening, there are a number of competitors are vying to do so.