Article PDF: 6.5.3 Contentious Response

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Sun Tzu's five rules for responding to contentious situations by knowing how to avoid conflict.

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This article explains how to respond to the Contentious Situation when we find that an opportunity is very rewarding, but, as a result, others are attracted to it as well ([node:content/strategic-principle-day-643-contentious-situations-draw-competitors link]). Contentious situations tempt us into conflict with others. If the opportunity being explored didn't offer potentially rich rewards, the risk of costly conflict would mean simply that it wasn't really worth pursuing ([node:content/strategic-principle-day-313-biggest-source-strategic-costs-conflict link]). However, the potential for rich rewards changes not only our response, but what we can expect from others.