Sun Tzu's six rules for responding to serious situations by finding immediate income.
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This article explains how to respond to the Serious Situation that arises when we lose our original source of support for a campaign or project. In a Serious Situation, we get further from our original sources of resources because we have gotten more deeply involved in the project. This positions us so that our support gets pinched off (node:content/strategic-principle-day-645-serious-situations-arise-when-our-support-cut link]).