Seven rules for using chaos to create value in competitive momentum.
Playbook Articles are available only to members, but you can purchase article downloads.
This article explains how we need chaos to gain control of a situation. Chaos describes our inability to see a pattern. Order may exist in situations that appear chaotic, but we cannot see their order. Dynamic natural systems evolve in complexity until we can no longer see any underlying order. In a psychological sense, chaos is the cognitive dissonance that arises from reality failing to match our expectations. We are wired to find patterns even in meaningless noise. As patterns dissolve in the overwhelming complexity of a situation, we perceive chaos even as we cling to our original expectations. This conflict between what we see and what we expect creates confusion, frustration, and fear.