Article PDF: 7.2 Standards First

Price: $0.87

Seven rules on mastering standard methods to prepare the basis for creating momentum.

Playbook Articles are available only to members, but you can purchase article downloads.

This article explains the first part in creating momentum. All strategic moves have a beginning. At the beginning of a move, we have the least information about the situation into which we are getting involved (2.1.1 Information Limits). When our move brings us in contact with new people, we know little about them and how they will react. Among potential supporters, a bad initial impression is costly to overcome. Since these people know little about us and our intentions, they are likely to be suspicious since everyone's first reaction should be to defend.