Article PDF: 7.4.1 Timing Methods

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Sun Tzu's four rules regarding the three simplest methods of controlling competitive timing.

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This article explains that controlled environments consist of a series of timed events, but most events in competitive environments occur at random times. Key conditions, such as opportunities, arise out of complex interactions that cannot be predicted. Decision-making in controlled environments is easy because we know what to expect, and, more importantly, when to expect it. Decisions about timing in competitive environments are much more uncertain. We respond to the unknown emotionally. The time pressure in competitive environment naturally results in frustration, tension, and fear.