Six rules concerning the correct use of momentum's temporary nature.
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This article explains how the time limitations of competitive momentum dictate its appropriate use. While it takes time for positions to erode, the momentum from surprise is lost almost immediately. In Sun Tzu's division of the elements of a position, it is a temporary environmental component of a position, not a persistent one ([node:content/14-external-environment link]). As such, momentum is never controlled by one party for very long. By definition, surprise cannot last. It quickly becomes part of the new status quo. It can not be gained and only lost by the party that has it. As with all complementary opposites, we can leverage this natural balancing of temporary and persistent elements to our advantage, but only if we understand how.