Eight rules describing the general techniques for winning the support of individuals.
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This article explains how winning rewards usually comes down to the decisions of individuals. When a single individuals must decide, the average behavior of the crowd no longer matters ([node:content/strategic-principle-day-184-adaptive-loop-strategy-makes-success-probable-over-time link]). Decisions by individuals are different from a group decisions. Individuals are never average. The problem is that strategy teaches us to think in probabilities, but we cannot treat individuals as we do a group. Working with individuals requires its own special methods.