Eight rules describing how to win the attention of others to our claims.
Playbook Articles are available only to members, but you can purchase article downloads.
This article explains how we get people to recognize us in order to be rewarded us. We must get people’s attention before we can get their support. If people are unaware of us, they cannot support us. People hear only what they want to hear. It requires work to get people to hear our claims. In today's increasingly crowded environment, more and more people are competing for our attention. This makes getting attention when we need it that much more difficult. Getting time with people is hard enough, but making an impression is even harder.