Seven rules describing the vulnerability of competitors to environmental crises.
Playbook Articles are available only to members, but you can purchase article downloads.
This article describes the special type of weakness arising from temporary changes in climate. Vulnerability describes an opening created by the climate, the temporary conditions in our environment that endanger our position. Vulnerability arises specifically from our position's dependence on our environment. We depend on our environment for our resources. Vulnerabilities weaken our ability to control our resources. Just as our environment contains resources, it also contains threats to those resourcs. These threats are the potential fuel for the, problems, called fire storms, that can erupt and endanger our position.