Article PDF: 9.2.4 Asset Risk

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Sun Tzu's four rules regarding the threats to fixed assets.

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This article explains that time may be our most valuable resource, but it doesn't last. If we cannot transform our time into longer-term resources, we will always be poor. The beauty of youth is a great examples of resource that cannot last. However, our reputation never gets old. A firestorm highlights the vulnerability of our long-term assets since they are usually not portable or quickly converted into other assets. What we build up over a lifetime, we can lose in a short-term change of climate.