Sun Tzu's five rules for preventing unity breakdown during a crisis.
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This article explains how people seek the safety of organizations during times of crisis, but opponents can actively work to split people off from an organization. They do this by putting the group, its leaders, or its mission at the core of the crisis. Done correctly, this transforms the organization from a haven to a threat for its members. This use of a crisis is possible because one of the key vulnerabilities of groups is the distance separating the people. This distance can be either physical or psychological. Opponents can pick off the weakest and most distant by targeting those furthest away, either geographically or philosophically.