Sun Tzu's four rules regarding to prevent mistakes from panic during a crisis.
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This article explains that the greatest danger from a crisis is emotional over-reaction. People can attack us more easily for our bad reactions than they can on the basis of a crisis alone. We are not responsible for the external conditions that provide fuel for the crisis or our opponents' actions that sparked those conditions into a crisis, but we are always responsible for our responses. A crisis, by definition, falls outside of normal, expected conditions. Since most of us are not trained to respond to unexpected conditions we panic, that is, over-react out of the fear of the unknown. When we panic, we create a great opening for our opponents to attack us, even when the crisis itself does not.