Five rules describing how to successfully use an opponent's crisis.
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This article explains how we best exploit an environmental attack on our opponents. While our primary concern is defending our position during a crisis, we cannot overlook opportunities to use a crisis against rivals, but sparking a crisis to attack an opponent is very dangerous. The firestorms that we spark are unpredictable and can easily blow back on us. One of the most common and easily avoidable mistakes in competitive strategy is to focus on hurting competitors rather than on advancing our own position. Ief these attacks weaken our position while destroying a competitor, it is just a matter of time until a new competitor arise to attack our weakened position. No matter how many competitors we destroy, we will always have new competitors arise to take their place.