Article PDF: 9.5.1 Adversarial Opportunities

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Sun Tzu's eight rules on how opponents' crises can create opportunities.

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This article explains how we must always make problems for our competition when it profits our position to do so. Our success depends on making the moves that improve our position, and e must never undertake an action simply to create problems for competitors. If there is no advantage using a crisis against our competitors, we cannot let the pressure of events seduce us into acting against them. If there is a advantage, however, we cannot ignore the opportunity out of some misplaced sense of benevolence. While we may actively work to spark a crisis, it comes from the environment. If we don't take advantage of the situation, another competitor is likely to. We can destroy our own position by fighting our opponents, but we can also destroy our position by not using every reasonable opportunity to advance it.