New Strategy Institute Courseware


At the upcoming conference, we will be introducing a great deal of new courseware. The goal is to produce a complete series of training instead of just a few lectures and a workshop. This courseware will not be finished, probably ever, since we plan on continually adding new components and variations to it, but it will be complete enough that we can start selling and promoting it as the standard Science of Strategy Institute Courseware. The purpose of this article is to introduce you to what we currently have and what we plan to do with it.

This will hopefully entice more trainers to join us and everyone to come to September Institute Conference.

The Nine Formula Modules

The modules form the core of our complete training series. When finished, each module will include not only slides, but a workbook, activities, exercises and related on-line testing for certification.

These shows have been developed in their initial version by Allan Elder from the 9 Formulas Book. The slide from these base shows will be reused in the various variations of these shows. Different “flavors” of the basic shows will be developed for specific audiences such as salespeople and leadership training. We expect to have the Sales Formulas version of these shows finished by the conference as well the basic version. The "scripts" for these modules are taken directly from the 9 Formulas book and the variations on it that we develop.

Each module will cover about eight to nine hours of training. The Introduction is being designed to be given in a single day, while later modules are being designed to be given in several parts (two-days or three nights) with home assignments and other activities to be completed in between.

The list of current shows and the number of completed slide is below. The number of completed slides is expected to grow dramatically by the time of the September Conference. Both the "business success" show and "sales success" shows will initially the same number of slides.

  1. Introduction Seminar: 9 Formulas Overview. 76 Slides.
  2. Nine Key Components: Understanding and Comparing Competitive Positions: 133 Slides
  3. Find Friends Seminar: First Formula in “Listen” Step. 63 Slides
  4. Observe Opportunities Seminar: Second Formula in “Listen” Step. 114 Slides
  5. Recognize Restrictions Seminar: First Formula in “Aim” Step. 72 Slides
  6. Minimize Mistakes Seminar: Second Formula in “Aim” Step. 75 Slides
  7. Undercut Uncertainty Seminar: First Formula in “Move” Step. 79 Slides
  8. Leverage Leaps Seminar: Second Formula in “Move” Step. 41 Slides
  9. Acquire Awards Seminar: Second Formula in “Claim” Step: 52
  10. Slides. Secure Safety Seminar: First Formula in “Claim” Step. 48 Slides

Sales Workshops

While the above modules are designed to be adapted to specific topics, such as sales, we have also developed sales workshop based on current material, complete with various group activities. Shawn Frost has adapted and used the first day’s material in his sales training. Because of their size, the PowerPoint show has been divided into three sections. Shawn is currently working on the second day of the Workshop.

  • PART ONE Day 1 Sales Warrior Workshop – 133 Slides
  • PART TWO Day 1 Sales Warrior Workshop- 107 Slides
  • PART THREE Day 1 Sales Warrior Workshop- 114 Slides

Luncheon Series Art of War Presentations

These presentations are PowerPoint Versions with new graphics of our original shows summarizing the concepts covered in each chapter of the Art of War. These shows include over 400 new slides. There are broken into a thirteen (one on each chapter) relatively short (20-40 minute, 20-40 slides) presentations. Perfect for a series of luncheon presentations.

  • Chapter 1: Analysis The Key Elements of Sun Tzu - Analysis and Advance
  • Chapter 2: Going To War - The Economics of Action
  • Chapter 3: Planning an Attack - Unity, Strength, and Attack
  • Chapter 4: Positioning - Defense and Positioning
  • Chapter 5: Momentum - Innovation in Competition
  • Chapter 6: Weakness and Strength - Emptiness and Fullness Chapter 7: Armed Conflict - Handling Confrontations
  • Chapter 8: Adaptability - Common Situations
  • Chapter 9: Armed March - New Opportunities
  • Chapter 10: Field Position - Taking a Position
  • Chapter 11: Types of Terrain - Competitive Stages
  • Chapter 12: Attacking with Fire - Direct Attacks on Opponents
  • Chapter 13: Using Spies - The Value of Information

Competitive Arenas: