The Subjective Part of a Position: The Story

The military is increasingly conscious of the importance of creating the appopriate "narrative" to describe the situation. (See this article about the competing narratives in Anbar province.) We call the narrative the subjective part of a competitive position. What people think about your position is as important as the objective reality of your position. An objective view of a position tells us only what is real now. A narrative explains what that current situation means in terms of future development of a position. On the Strategy School blog, I just posted a long article about how objective situations lend themselves to planning and control while situations that are largely subjective require more strategy and careful positioning.