The Marketing System
Speaking is, of course, a powerful form of marketing in its own right, but
you best leverage the power of speaking through a more complete marketing
system. It has two parts: the Web Marketing System and the Local Publicity
Web Marketing System not only promotes your
speaking/training business and your strategic expertise but captures the names and
e-mail addresses of those who visit your site,
sells products, promotes your upcoming presentations, and gives people an easy
way to contact you for new presentations.
Master Trainers are required to have an Institute web presence for their
local market, and all Independent
Trainers are encouraged to have one. We have performed a huge amount of research regarding successful web marketing,
especially as it is used by professional speakers. Rather than teach you how to
use this research, it seemed more practical to offer a system that implements it. To this
end, we have finished a complete redesign of our own web sites to make it easier
for us to provide elements that our licensed trainers can reuse in
their own web marketing programs.
We offer content for web marketing, including most of the articles from our
main Science of Strategy
site and promotional items such as our
free Art of War
translation that promotes our products. If you are a Master Trainer, you
will get a direct link to your site from our
After you develop your web presence and get some experience speaking, it is
time to start up your Local Publicity
System. This system is designed to get you regular appearances in the media,
especially radio, of your local market. The Local Publicity System will channel people
to your Web Marketing System, getting them into your sales funnel.
This program is built on leveraging Gary Gagliardi’s experience and
credibility in offering strategic insights on the breaking news. Its goal is to
eventually turn you into a local strategic expert, offering your own insights to
your local media. Since war, politics, and other news about competitive
struggles constantly require strategic insight, this is an unending source of
For a complete description of this program, go to our
Publicity Marketing Page.
Remember, you do publicity only when you have everything else in place,
especially your Web Marketing System.