Our training clients include:
Web Marketing System
Complete Web for Strategy Trainers: This web includes a
selection of material from both our www.scienceofstrategy.com and
scienceofstrategy.org web sites. Its pages are designed to promote
you, your training products, and your relationship with the Science of
Strategy Institute. You are expected to customize this web to your own
As part of this program, you are given the ability to post your insights
to the Warrior Class strategy blog (and you are required to do so to
progress to the next level).
The web pages in the web marketing package include the following:
- Header graphic with your own picture and target market, by
geographic area or target industry
- Free Art of War e-book, customized with your contact
information, as a giveaway to encourage visitors to join your e-mail list
- Strategic IQ Test (21 pages) to encourage visitors to join your e-mail
- Strategy slide show (30 pages) with Warrior Class discount coupon offer to get visitors to join your list
- 5 Training Program articles (general, keynotes, sessions,
seminars, and workshops), which can be customized for your particular
- 5 Power of Strategy articles explaining the benefits of learning Sun
Tzu's system, which can be customized to your own area of expertise
- 2 sample videos, which can be replaced by your own videos when you
- Testimonial page designed for your personal references but already
having a number of testimonials for Institute products
- Speaking references page design for your own speaking references,
but initially filled with Institute testimonials and our list of past
Instructions for customizing the package for your own market. Click
here to see.
Contact Requirements for the Package
- Recognize Science of Strategy copyrights
- Promote the Institute in Institute pages
- Customize most pages
- Must link to Institute from pages
- Must link to the strategy blog as your blog
- Must link to the Strategy Shop
- Must maintain memberships to continue use of pages
- Must share new ideas that work with others in network
Management System: The above package links to a list management system
that will give you not one but three different e-mailing lists.
Members are solicited to join each list by three different offers: the free
e-book, the discount coupon, and the Strategic IQ Test. You can customize
these three offers at any time. You have complete access to the e-mail lists and the ability to
e-mail those on your lists
at any time.
A list management system is a key part of building your sales funnel.
At all your speaking and publicity engagements, you must not only give
out your web site address but also give people a reason to visit. The
three offers are the three reasons you can use, together or in
rotation: get a free e-book, get a discount coupon, take the Strategic IQ
You cannot sell everyone you address, but you want to remain in
contact with them forever if possible.
A Shopping Cart With
Institute Products: For trainers who don't have their
own inventory of products, we offer you trainer links to our Strategy Shop that
automatically give you a 10% commission on anything purchased by visitors coming
from your sites—not once, but forever. For trainers with their
own inventory who want to manage their own cart, we provide you the software,
data, and guidance on installing our standard cart and provide the
data for Institute products. This is especially valuable for Institute trainers operating outside
the United States because the site can be easily tailored
to your local language and currency.
Pages of the web package can be easily tailored to either use your affiliate link or point to your
own strategy store.
An Affiliate Management System: Affiliate marketing creates a
network or pyramid of people who all receive a commission on the sales of Institute
products. Members of the Science of Strategy Affiliate Network receive commissions not only on sales to customers they refer directly, but on all
sales generated by those "downstream" affiliates. This works down to seven
levels. You get 10% on all sales made to your direct customers, 5% on sales to
your direct affiliates' customers, 1% of sales to your affiliates' affiliates'
Join the Affiliate Program now.